Information architecture refers to creating models for information structure and using them to design user-friendly navigation and content categorization. At this stage I therefore decide how best to intuitively and logically categorize and display the content of the site to the user.
The output of this process is the information architecture diagram, or simply the site map, which shows a breakdown of the pages and subpages that will exist in the site.
Along with deciding on how to structure the site, I must also decide on the content that will populate those pages.
The second part of this stage therefore involves creating all of the content. It is understood that the content prepared at this stage may change and be refined before the project comes to a close, and this can be easily accommodated.
What is important is that I understand the function of each page on the site and the message that they will convey.