bpTT inTouch

bpTT inTouch

The British Petroleum Company of Trinidad and Tobago (bpTT) decided to take the leap into the mobile universe with the introduction of the bpTT inTouch app

This app contained their bpTT Magazine which when read on mobiles, functions just as a normal paper magazine. There is a Table of Contents, Bookmarking capability, Internal Linking and even Page Flips and Sounds

We partnered with Mzines Digital to produce both an iOS and Android Application which also featured links to the company’s YouTube account as well as other Social Media

Google Analytics was also implemented to track from Page views to Downloads to Bounce Rates

Features:
Fully Functional Application on iOS 6.0+
Fully Functional Application on Android 4.0+
Applications consists of a Digital Magazine, Social Media Links, Youtube Videos
Digital Magazine features Bookmarks, Jumps to specific pages, Table of Contents, Landscape and Portrait viewing
Integration of Google Analytics into Application Downloads as well as Specific Page Analytics

Project Involvement:
Information Architecture
Content Audit
Mobile Development
Analytics and Reports

  • Category : Android / iOS / Mobile Development
  • Client : British Petroleum
  • Agency : Work done at AbovegroupOgilvy and Inglefield/Ogilvy and Mather Caribbean
  • Development Partner : Mzines Digital
View on the App Store